What is Kajabi Expert Agents? AI Teammates That Work Your Business When You're Not There
It is eleven o'clock on a Sunday night. A potential customer has landed on your sales page. She has been scrolling for ten minutes. She is most of the way to buying. She has one question — the kind of question that decides whether someone clicks the call-to-action or closes the tab.
She types it into the chat widget at the corner of the page. The widget displays a polite auto-reply. We'll respond when we're back online. By Monday morning, the tab is closed. By Monday afternoon, she is on someone else's sales page getting her question answered.
This is the version of "your business stops when you do" that most experts have lived by for years. It is not a marketing problem. It is a coverage problem: the gap between the hours your business is open and the hours your audience is shopping.
Kajabi Expert Agents are AI teammates that close that gap. A Sales Agent answers questions on your offer page when you're not there. A Teaching Assistant helps your members get unstuck inside your courses.
The framing: your business, around the clock
For most of Kajabi's history, the platform has been an asynchronous business. You build a course. You email your list. You sell your offers. The conversations between you and your audience happen on your schedule, by design. That model has a ceiling shaped like your calendar. The hours you sleep, travel, take a weekend — those hours are hours your business is, in a real sense, closed.
The shift Expert Agents introduce is structural. Your business no longer stops when you do. The agents are trained on the content you have already built inside Kajabi and deployed on the surfaces you choose — either before the paywall, answering visitor pre-purchase questions, or after the paywall, helping members.
The Sales Agent: answers, not closes
The Sales Agent sits on your sales page. When a visitor opens the chat, they're talking to an agent who has read your offer description, your FAQs, the "who this is for" section, and any other material you prep it with.
The agent answers their question by pointing them to the relevant part of the offer they're already considering. The 11pm Sunday night prospect asks whether the program is really for beginners. The Sales Agent replies: "Coach Sarah walks through this in the 'Who this is for' section above. She mentions specifically that two-thirds of her students join with no prior experience." The visitor scrolls up, reads the section, scrolls back down, clicks the existing call-to-action, and buys.
The Sales Agent does not transact in chat. It does not present a checkout flow. It does not capture leads. It does not push the visitor toward a purchase. It points them toward the answer that lets them decide. The buy happens on the page. "The agent helped them buy with confidence" is what's happening. "The agent closed the sale" is not.
The Teaching Assistant: the exact lesson, the exact timestamp
The Teaching Assistant lives inside your courses. When a student gets stuck and types a question into the chat, the Teaching Assistant answers using your actual course content. It does not invent the answer. It pulls the answer from the lessons you built, references the specific lesson where the concept was taught, and points the student to the video timestamp where you explained it.
The student watches the clip. The concept lands. They keep going. The momentum that would have died with the email they were going to send you — and the two-day wait for your reply — is preserved.
The Teaching Assistant is the feature designed to change student completion rates. The reason students don't finish courses is not usually that the courses are bad. It is that one moment of friction — one concept they didn't quite catch, one step they couldn't reproduce — breaks the momentum. The Teaching Assistant closes the gap in the moment it opens.
The Universal Inbox: every conversation, one place
All Sales Agent and Teaching Assistant conversations flow into Universal Inbox. The inbox shows you what visitors have been asking on your sales pages, what students have been stuck on inside your courses, and the agent's responses to each. You can read through, jump into any conversation manually, and take over. Human-in-the-loop is a feature, not an afterthought. An Expert Agent is a teammate you can step in and out of — not a chatbot that replaces you.
The "already in Kajabi" moat
Other tools in this space require you to re-upload your courses, sales scripts, and FAQ documents into a separate platform, then train the agent on the uploaded content, then maintain a parallel version of your content in the second system. Expert Agents skip the migration step entirely. The content is already in Kajabi. The agents read it directly: your courses, your offer pages, your sales scripts, your FAQ docs. No re-upload. No parallel system. No knowledge drift. The moment you update a lesson, post, or sales page, your agent will automatically resync.
What Expert Agents don't do in V1
Expert Agents in V1 do not: process payments inside chat; capture leads or tag contacts; initiate conversations (all conversations are visitor-initiated); remember conversations across surfaces; automatically route between agents; operate in voice mode; or replace the expert's judgment. The agent answers within its training. The expert can step in at any moment from the Universal Inbox.
How Expert Agents fit with the rest of the platform
Cofounder is the AI partner that helps you plan the next thing. Kajabi MCP is the surface that lets you build what Cofounder helped you plan. Backstage is the delivery surface for the personalized, premium-tier client relationships. Amplify is the expert network that helps you grow your audience. Expert Agents are the operational layer that runs the business you built — keeping the operation running while you live the rest of your life.
The 11pm Sunday night, again
The visitor types her question into the chat. This time, the Sales Agent answers. It tells her where on the offer page she can find what she's looking for. She scrolls up, reads the section, comes back down, and clicks the call-to-action. The next morning, you wake up to a customer who arrived while you were sleeping. The Universal Inbox shows you the conversation — what she asked, what the agent answered, the moment she clicked through. You read it over coffee. Your business didn't stop. Not even at eleven o'clock on a Sunday night.
If you don't know Expert Agents, you don't know Kajabi.
See Expert Agents in action → kajabi.com/expert-agents