Not sure if Kajabi is the right fit?

If you are weighing your options, a quick conversation can help. Talk through your goals and you'll get strategic guidance tailored to your business.

Book a Call

The online course software built to run your entire business

Kajabi combines course creation, marketing automation, payments, and community into one connected platform. Instead of managing multiple tools, you operate your content, customer journey, and revenue engine from a single system designed for long-term growth.

900K+
Total courses created
$8B+
Total dollars made on courses
25M+
Total students enrolled

Everything you need to build and grow

Kajabi brings your entire business into one unified platform. Products, marketing, payments, and delivery working together.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Guided learning that drives completion

Kajabi allows you to structure intentional learning journeys with controlled progression, drip scheduling, and assessments. Instead of simply hosting content, you design a guided experience that improves engagement and completion rates.

Built for structured growth:

  • Drip content and scheduled releases
  • Progress tracking and completion insights
  • Assessments and knowledge checks
  • Modular organization for scalable curriculum design
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Integrated checkout & revenue infrastructure

Kajabi embeds monetization directly into your platform, eliminating the need for third-party carts. From one-time purchases to subscriptions and payment plans, your revenue engine lives inside the same system as your content.

Revenue flexibility without added tools:

  • One-time, subscription, and payment plan pricing
  • Built-in coupons and promotional offers
  • Order bumps and upsell capabilities
  • Native payment processing integrations
Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Automation that scales your marketing

Kajabi connects your course experience to automated marketing workflows. Email campaigns, funnels, and behavioral triggers allow you to convert and nurture leads without relying on separate tools.

Marketing infrastructure included:

  • Broadcast and automated email sequences
  • Behavior-based automation triggers
  • Pre-built funnel “Pipelines”
  • Lead capture forms and landing pages
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Community designed for retention

Kajabi’s built-in community keeps engagement within your ecosystem. By connecting students directly to your brand and content, you increase retention and long-term customer value.

Engagement that extends lifetime value:

  • Dedicated community spaces
  • Member dashboards and activity feeds
  • Direct announcements and creator updates
  • Integrated access tied to product purchases

Turn students into lifetime revenue

Kajabi combines course creation software with built-in email marketing, sales funnels, and payment processing so you can run your entire online course business from one dashboard.

Email and Automation, Built In From Day One

Kajabi connects your email marketing directly to your products and customer behavior. Automations trigger based on real actions such as purchases, clicks, and course progress, so your messaging stays relevant without relying on a separate CRM or third-party integrations.

Funnels that convert on their own

From opt-in pages to checkout, Kajabi’s sales funnels, called Pipelines, are native to the platform. Your landing pages, forms, offers, and follow-up emails operate inside one connected system, reducing friction and improving conversion visibility.

Monetization tools that increase revenue per student

Built-in upsells, order bumps, and affiliate management help you grow revenue beyond the initial purchase. Instead of layering additional tools onto your stack, Kajabi keeps your marketing and monetization infrastructure centralized and easier to optimize.

Most platforms stop at course delivery. Kajabi helps you sell, automate, and scale.

Course builder interface for creating and organizing online courses in KajabiCourse builder interface for creating and organizing online courses in Kajabi

Courses

  1. Turn your knowledge into a scalable product that sells without trading time for money.
Coaching product setup interface for managing 1-on-1 and group coachingCoaching product setup interface for managing 1-on-1 and group coaching

Coaching

  1. Work directly with clients at premium prices using structured programs and payments.
Online community dashboard for creators using KajabiOnline community dashboard for creators using Kajabi

Communities

  1. Build a space people return to… where connection drives retention and recurring revenue.
Membership product setup interface for gated content and paymentsMembership product setup interface for gated content and payments

Memberships

    1. Create predictable income with ongoing access to content, connection, or support.
Email newsletter dashboard with subscriber list and analyticsEmail newsletter dashboard with subscriber list and analytics

Newsletters

      1. A powerful tool for sharing your thought leadership and expertise
Marketing automation workflow connecting landing pages and email campaignsMarketing automation workflow connecting landing pages and email campaigns

Downloads

    1. Sell focused, high-value resources that solve a specific problem fast.
Podcast product interface for uploading and managing episodesPodcast product interface for uploading and managing episodes

Podcasts

    1. Grow authority and reach while pulling listeners into your ecosystem.
Coaching
Coaching
Coaching

Strategies to grow your online course business

Discover proven approaches to launching, marketing, and optimizing your online courses. Learn how to increase conversions, improve student retention, and build predictable revenue using an all-in-one platform.

9 Steps To Launch And Sell Your
Online Courses Effectively

How To Generate Leads For Online Courses: 9 Proven Strategies That Actually Work

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.