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ONLINE COURSES

Your expertise deserves more than a course platform.

Most tools help you upload content. Kajabi helps you build a business. Course creation, marketing, payments, and community. All in one place. All working together. So you can focus on what you actually know how to do.

900K+
Total courses created
$8B+
Total dollars made on courses
25M+
Total students enrolled

One place. Every part of your business.

Most experts are running their business across five tabs and hoping it holds together. Kajabi changes that. Your products, marketing, payments, and delivery all live in one system.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Guided learning that drives completion

Kajabi lets you design the path, not just drop content. Drip lessons when they're ready, check understanding along the way, and watch your students actually finish what they started.

Built for structured growth:

  • Drip content and scheduled releases
  • Progress tracking and completion insights
  • Assessments and knowledge checks
  • Modular organization for scalable curriculum design
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Kajabi checkout and payments interface with pricing options and multiple global payment methods

Integrated checkout & revenue infrastructure

Checkout lives right inside Kajabi. One-time payments, subscriptions, payment plans... set it up once and it just works. No patching together a cart, a processor, and a prayer.

Revenue flexibility without added tools:

  • One-time, subscription, and payment plan pricing
  • Built-in coupons and promotional offers
  • Order bumps and upsell capabilities
  • Native payment processing integrations
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Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Automation that scales your marketing

Kajabi connects your emails, funnels, and follow-ups to what students actually do. Someone finishes a module? They get the right next step automatically. You stay in front of people without living in your inbox.

Marketing infrastructure included:

  • Broadcast and automated email sequences
  • Behavior-based automation triggers
  • Pre-built funnel “Pipelines”
  • Lead capture forms and landing pages
Watch Demo
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Community designed for retention

Give them a place to connect that's yours, not a rented corner of Facebook. Community built into Kajabi means your people stay close to your content, your brand, and each other.

Engagement that extends lifetime value:

  • Dedicated community spaces
  • Member dashboards and activity feeds
  • Direct announcements and creator updates
  • Integrated access tied to product purchases
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Turn students into lifetime revenue

Your best customers want to go deeper with you. Kajabi gives you the tools to make that easy.

Email and automation, built in from day one

When someone buys, finishes a module, or goes quiet, Kajabi notices and responds. The right message goes out at the right time, without you having to think about it.

Funnels that convert on their own

Landing pages, opt-ins, checkout, follow-up. It's all connected and all inside Kajabi. No duct tape. No Zapier prayers. Just a funnel that actually closes.

More value for them. More revenue for you.

Upsells, order bumps, affiliates, and more. Built in and ready to go. The students who love your work are already looking for what's next. Make it easy for them to find it.

Most platforms stop at course delivery. Kajabi helps you sell, automate, and scale.

Course builder interface for creating and organizing online courses in KajabiCourse builder interface for creating and organizing online courses in Kajabi

Courses

  1. Turn your knowledge into a scalable product that sells without trading time for money.
Coaching product setup interface for managing 1-on-1 and group coachingCoaching product setup interface for managing 1-on-1 and group coaching

Coaching

  1. Work directly with clients at premium prices using structured programs and payments.
Online community dashboard for creators using KajabiOnline community dashboard for creators using Kajabi

Communities

  1. Build a space people return to… where connection drives retention and recurring revenue.
Membership product setup interface for gated content and paymentsMembership product setup interface for gated content and payments

Memberships

    1. Create predictable income with ongoing access to content, connection, or support.
Email newsletter dashboard with subscriber list and analyticsEmail newsletter dashboard with subscriber list and analytics

Newsletters

      1. A powerful tool for sharing your thought leadership and expertise
Marketing automation workflow connecting landing pages and email campaignsMarketing automation workflow connecting landing pages and email campaigns

Downloads

    1. Sell focused, high-value resources that solve a specific problem fast.
Podcast product interface for uploading and managing episodesPodcast product interface for uploading and managing episodes

Podcasts

    1. Grow authority and reach while pulling listeners into your ecosystem.

Strategies to grow your online course business

Discover proven approaches to launching, marketing, and optimizing your online courses. Learn how to increase conversions, improve student retention, and build predictable revenue using an all-in-one platform.

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.