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Your audience is ready to go deeper

Some people don't just want to follow you. They want in. A Kajabi membership gives your most dedicated fans a place to belong... and gives you the recurring revenue that comes with it.

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100K+
Businesses built by experts
$10B+
Earned by experts
75M+
Customers served by experts

Build a membership that runs itself

The best membership businesses aren't the ones with the most content. They're the ones with the best systems. Kajabi handles the back end so you can stay focused on the part your members actually pay for... you.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Know exactly what's working

Churn rate, monthly recurring revenue, subscriber growth. Kajabi gives you the numbers that actually matter so you can make smart decisions and keep building something that lasts.

Kajabi checkout and payments interface with pricing options and multiple global payment methods

Recurring revenue you can count on

Monthly income shouldn't feel like a surprise. When your expertise lives inside a membership, your audience pays to stay... and you build a business with real staying power, not just one-time sales.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Your membership runs in the background. You stay in front.

When a member joins, completes a lesson, or hits a milestone, Kajabi responds automatically. Welcome emails, onboarding sequences, re-engagement flows... it all happens without you lifting a finger.

Good members stay. Great systems make sure they do.

Kajabi connects your membership to your marketing and payments so your community does more than exist... it grows your business.

Email and automation, built in from day one

When someone joins, completes a lesson, or goes quiet, Kajabi responds automatically. Onboard new members, nurture them toward your next offer, and re-engage the ones drifting away... without a separate CRM or manual follow-up.

From first-time visitor to paying member, all in one place

Landing pages, lead magnets, opt-ins, checkout. The whole path lives inside Kajabi. Your membership and your marketing work together so you can see exactly what's growing your community.

Monetization tools that keep members coming back

Paid tiers, premium content, bundles, upsells. Your most dedicated members are ready to go deeper with you. Kajabi makes it easy to give them more... without adding complexity to how you run your business.

Your membership site is just the beginning.

Course builder interface for creating and organizing online courses in KajabiCourse builder interface for creating and organizing online courses in Kajabi

Courses

  1. Turn your knowledge into a scalable product that sells without trading time for money.
Coaching product setup interface for managing 1-on-1 and group coachingCoaching product setup interface for managing 1-on-1 and group coaching

Coaching

  1. Work directly with clients at premium prices using structured programs and payments.
Online community dashboard for creators using KajabiOnline community dashboard for creators using Kajabi

Communities

  1. Build a space people return to… where connection drives retention and recurring revenue.
Membership product setup interface for gated content and paymentsMembership product setup interface for gated content and payments

Memberships

    1. Create predictable income with ongoing access to content, connection, or support.
Email newsletter dashboard with subscriber list and analyticsEmail newsletter dashboard with subscriber list and analytics

Newsletters

      1. A powerful tool for sharing your thought leadership and expertise
Marketing automation workflow connecting landing pages and email campaignsMarketing automation workflow connecting landing pages and email campaigns

Downloads

    1. Sell focused, high-value resources that solve a specific problem fast.
Podcast product interface for uploading and managing episodesPodcast product interface for uploading and managing episodes

Podcasts

    1. Grow authority and reach while pulling listeners into your ecosystem.

Strategies to gain more paying members

Learn how to launch, grow, and monetize your membership site. From getting your first 100 members to turning trialers into paying customers... everything you need to build a membership site that earns.

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.