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Choose what you need most…

Your followers' inbox is prime real estate

Social algorithms decide who sees your content. Your newsletter doesn't ask permission. Build a direct line to the people who want to hear from you... and a business that isn't one platform change away from disappearing.

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100K+
Businesses built by experts
$10B+
Earned by experts
75M+
Customers served by experts

Your newsletter is the most powerful thing you're not taking seriously enough

Every expert has something worth saying. The ones who build real businesses say it consistently, directly to the people who need to hear it. Kajabi gives you everything to write, send, and grow... without bouncing between tools.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Your expertise, straight to their inbox

Social posts get buried. Emails get opened. A Kajabi newsletter puts your best thinking directly in front of the people who signed up to hear from you... and keeps you top of mind when they're ready to buy.

Kajabi checkout and payments interface with pricing options and multiple global payment methods

Write it once. Reach them everywhere.

Your newsletter isn't just an email. Publish it to your website too. Kajabi makes it easy to craft content that works in the inbox and online, so your expertise reaches people wherever they find you.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Give your best subscribers something worth paying for.

Not everything should be free. Gate premium content behind a subscriber block or paywall and turn your most engaged readers into paying customers... without needing a separate tool to make it happen.

Kajabi checkout and payments interface with pricing options and multiple global payment methods

The blank page doesn't have to be the hard part

Kajabi's AI tools help you brainstorm, draft, and refine your newsletter so you spend less time staring at a cursor and more time sharing what only you know.

Good subscribers read. Great systems turn them into customers.

Kajabi connects your newsletter to your marketing and payments so your emails do more than inform... they build a real business.

Email and automation, built in from day one

When someone subscribes, opens an issue, or hits a milestone, Kajabi responds automatically. Welcome new readers, nurture them toward your paid offers, and re-engage the ones who've gone quiet... without a separate CRM or manual follow-up.

From first-time reader to paying customer, all in one place

Landing pages, lead magnets, opt-ins, checkout. The whole path lives inside Kajabi. Your newsletter and your offers work together so you can see exactly what's growing your revenue.

Monetization tools that turn readers into income

Paid subscriptions, premium issues, paywalled content, upsells. Your most engaged subscribers are ready to go deeper with you. Kajabi makes it easy to give them more... without adding complexity to how you run your newsletter.

Your newsletter is just the beginning.

Course builder interface for creating and organizing online courses in KajabiCourse builder interface for creating and organizing online courses in Kajabi

Courses

  1. Turn your knowledge into a scalable product that sells without trading time for money.
Coaching product setup interface for managing 1-on-1 and group coachingCoaching product setup interface for managing 1-on-1 and group coaching

Coaching

  1. Work directly with clients at premium prices using structured programs and payments.
Online community dashboard for creators using KajabiOnline community dashboard for creators using Kajabi

Communities

  1. Build a space people return to… where connection drives retention and recurring revenue.
Membership product setup interface for gated content and paymentsMembership product setup interface for gated content and payments

Memberships

    1. Create predictable income with ongoing access to content, connection, or support.
Email newsletter dashboard with subscriber list and analyticsEmail newsletter dashboard with subscriber list and analytics

Newsletters

      1. A powerful tool for sharing your thought leadership and expertise
Marketing automation workflow connecting landing pages and email campaignsMarketing automation workflow connecting landing pages and email campaigns

Downloads

    1. Sell focused, high-value resources that solve a specific problem fast.
Podcast product interface for uploading and managing episodesPodcast product interface for uploading and managing episodes

Podcasts

    1. Grow authority and reach while pulling listeners into your ecosystem.
Coaching
Coaching
Coaching

Strategies to grow your newsletter

Learn how to launch, grow, and monetize your newsletter. From getting your first 100 members to turning trialers into paying customers... everything you need to build a newsletter that earns.

How To Build A Six Figure Coaching Business

How To Start A Coaching Business Online

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.