Behind The Business with Ant Hodges: Simplify Your Funnel
Most funnels don't fail because they're too simple. They fail because they're too complicated.
Ant Hodges has spent 20+ years and helped generate over $76M in client revenue learning one thing: the shortest path between a stranger and a paying customer almost always wins. In this live session, Ant is bringing his Minimum Viable Funnel framework directly to Kajabi Heroes, breaking down exactly how to strip away the noise, close the gaps, and build a funnel that actually moves revenue.
This isn't theory. It's the same methodology behind his book, his client work, and the system that's been quietly powering creators and coaches to grow without burning out on complexity.
What you'll learn:
- Why most funnels have too many steps, and which ones you can cut immediately
- The core stages every high-converting funnel needs and what belongs in each one
- How to identify where your funnel is leaking attention, trust, or buyers
- What a Minimum Viable Funnel looks like in practice for digital product creators
- How to build a cleaner path from first touch to purchase without starting over
Who this is for:
This session is for you if you're a creator, coach, or digital entrepreneur who:
- Has a funnel in place but isn't seeing the conversions you expected
- Feels like your marketing system has gotten too complicated to manage
- Is still piecing together your first funnel and wants to build it right from the start
- Knows what you're selling but isn't sure your audience can clearly see the path to buying it
If you've ever looked at your marketing setup and thought "there has to be a simpler way" this session was built for that exact moment.
What you'll leave with:
- A clear picture of what your funnel actually needs versus what's just adding friction
- Ant's Minimum Viable Funnel framework applied to the kind of business you're building on Kajabi
- Confidence in your next step, whether that's simplifying what you have or building something cleaner from scratch
- A practical lens for evaluating every marketing decision you make moving forward
Most funnels don't fail because they're too simple. They fail because they're too complicated.
Ant Hodges has spent 20+ years and helped generate over $76M in client revenue learning one thing: the shortest path between a stranger and a paying customer almost always wins. In this live session, Ant is bringing his Minimum Viable Funnel framework directly to Kajabi Heroes, breaking down exactly how to strip away the noise, close the gaps, and build a funnel that actually moves revenue.
This isn't theory. It's the same methodology behind his book, his client work, and the system that's been quietly powering creators and coaches to grow without burning out on complexity.
What you'll learn:
- Why most funnels have too many steps, and which ones you can cut immediately
- The core stages every high-converting funnel needs and what belongs in each one
- How to identify where your funnel is leaking attention, trust, or buyers
- What a Minimum Viable Funnel looks like in practice for digital product creators
- How to build a cleaner path from first touch to purchase without starting over
Who this is for:
This session is for you if you're a creator, coach, or digital entrepreneur who:
- Has a funnel in place but isn't seeing the conversions you expected
- Feels like your marketing system has gotten too complicated to manage
- Is still piecing together your first funnel and wants to build it right from the start
- Knows what you're selling but isn't sure your audience can clearly see the path to buying it
If you've ever looked at your marketing setup and thought "there has to be a simpler way" this session was built for that exact moment.
What you'll leave with:
- A clear picture of what your funnel actually needs versus what's just adding friction
- Ant's Minimum Viable Funnel framework applied to the kind of business you're building on Kajabi
- Confidence in your next step, whether that's simplifying what you have or building something cleaner from scratch
- A practical lens for evaluating every marketing decision you make moving forward