Overview
What we released this cycle
Our recent cycles were heavily focused on two things: giving you new AI-powered tools to grow and run your business, and closing long-standing gaps that were slowing you down. On the AI side, we shipped Cofounder, Expert Agents, and MCP — a full suite of tools that work alongside you and your members. On the commerce and operations side, we tackled some of the top-voted requests: multiple order bumps, one-click duplication, payment reminders, and a complete overhaul of community quality-of-life features. These cycles were about building the foundation and filling the gaps.
Fun fact: year-to-date, the feedback portal has driven 79 feature requests, 8 design improvements, and 117 bugs resolved — 204 completed in all.
New features
Backstage
Think of Backstage as your premium 1-on-1 VIP experience — a private workspace where your highest-value clients get direct access to you.
Not AI. You. Your expertise, curated for them. You message them directly, grant resources, assign tasks, and run live sessions auto-transcribed. Your clients know their transformation happens through your expertise, not only a course. That's what makes it worth paying for. And here's the upsell: you're selling seats on this like a premium tier on top of your existing offer. That's unlocking more revenue opportunities.
It's how you deliver transformation applied directly to them — personalized guidance that scales your impact without scaling you. You manage messages in real time from your cell phone using the Cofounder app when you're on the go, right in your Universal Inbox.
Cofounder (MCP integration, resources, and mobile app)
Kajabi's AI co-pilot is evolving significantly. Cofounder is getting a lot more capable. It already knows your business and remembers your past conversations. Now it can build with you — landing pages, emails, courses, offers. We're rolling that out right now, starting on desktop, so it'll reach more of you over the coming weeks. And everything Cofounder knows about you? That's already with you everywhere, web and mobile.
Nova: An AI-native theme Coming soon
Nova is our first theme built from the ground up for AI. Describe the page you want, or hand it a screenshot to match, and Nova gives you back an original design shaped around your business. Not a template with your words dropped in. A real design. And because it was built for AI from the foundation, it handles things older themes couldn't, like clean multi-column layouts.
The pages are real and fully editable. Reorder, refine, and publish any section or block. Build the whole thing with the agent, or use the builder for last-mile changes. You always keep control of the finish.
Expert Agents
AI assistants that live inside your products — a Teaching Assistant that answers member questions using your content, and a Sales Agent that engages visitors and moves them toward a purchase.
Kajabi MCP
Connect your favorite AI tools directly to your Kajabi account. External AI clients can read your products, manage contacts, and take action on your behalf — with security controls you manage.
Amplify
A built-in ad platform where Kajabi heroes grow their audiences by partnering with each other. Earn revenue by promoting other heroes, or reach new audiences by getting promoted by other heroes — without leaving Kajabi.
Feature updates
Multiple Order Bumps
Add multiple order bumps to your checkout so your customers have more chances to buy from you at the moment of purchase. It's one of the simplest ways to increase what each customer spends without adding extra steps to your funnel.
Duplicate & Scale Quicker
One-click duplicate across forms, emails, sequences, courses, coaching programs, and funnels. When you've built something that works, you can now reuse it in seconds instead of rebuilding from scratch. 240 feedback portal votes total.
Coupon Improvements
The most-requested feature is finally here: take full control of your coupon management with real-time editing and seamless organization. Scale revenue faster with the flexibility to edit and adjust your coupons on the fly, backed by intuitive organization that makes management effortless. Track redemptions and performance across all your offers with built-in analytics at a glance.
Manual Purchases Beta
Your best sales don't always happen through a checkout page — they happen on calls, at live events, or in conversations where customers are ready to buy right now. Manual Purchases lets you charge a card and deliver offer access straight from the contact record in Kajabi, one-time or recurring, all in seconds.