Laguna:Cycle Recap

Until now, everyone who bought an offer got the same products. With Offer plans, you can create different tiers within a single offer, each with its own price and its own products.

A common use is building tiers for your subscriptions, like Bronze, Silver, and Gold, with monthly and annual pricing at each level and more products included as members move up. But you can also simply offer different products at different price points, without creating a separate offer for each one.

We know that time is valuable in your business, so we want to help you automate wherever we can.

Members can now upgrade and downgrade their subscriptions themselves, without contacting you first. Upgrades take effect immediately and proration is handled automatically, so there's no more asking customers to cancel and repurchase. This is available on any offer that uses Offer Plans.

Order bumps just got smarter. Before, every buyer saw the same bumps, whether or not they made sense for them. With conditional order bumps, an offer only shows up when it actually fits, and it hides automatically when a customer already has access to what's included. That means your customers see the right offer at the right moment and skip the ones they don't need, so checkout stays clean, every offer works a little harder, and you capture more revenue from the buyers you already have.

Checkout just got faster. With Link by Stripe, customers who already have a Link account can buy without re-typing card details. No fumbling at the exact moment they're ready to say yes. Less friction at checkout means fewer abandoned carts and more sales that actually close.

Cofounder moved into the heart of your dashboard. From day one it walks you through the steps that matter most... publishing your first offer, setting up payments, getting ready to sell. Next-step cards keep the momentum going, and when you're ready to grow your audience, Cofounder hands you off to Amplify. Less staring at a blank dashboard wondering where to start. More getting to your first sale.

Amplify got easier to work. This phase brought a dashboard that knows whether you're here to grow your audience or earn by promoting other Heroes, and points you to your next step either way. It also connects with Cofounder when you're ready to grow your audience, so joining in and getting your first sale takes a lot less guesswork.

Cofounder and connected AI Agents like Claude and ChatGPT can now build automations with you. Describe what you want to happen, and your agent drafts and wires up the automation behind the scenes... connecting the triggers and actions so you don't have to. You stay in control the whole way: review it, adjust it, publish it when it's right. The busywork moves off your plate so you can focus on the strategy behind the flow.

Your email automations got smarter, safer, and more trustworthy this cycle. Pause and resume a live automation without tearing it down. Set no-send dates, and scheduled emails go out the next eligible day instead. Stop the rest of a flow once someone converts, so buyers aren't still getting the "please buy" emails after they've already bought. And you can personalize send times per contact, so messages land when people are actually reading. Less over-mailing on your side, a better experience for your audience.

We rebuilt Community live video on our own stack. You now have a consistent, reliable live video experience inside the Community, instead of leaning on an outside provider. Fewer dropped sessions, fewer surprises... just live video that works when you and your members show up for it.

You can now run your Kajabi business in your own language. We translated the full admin experience into Spanish, so Spanish-speaking experts can build, sell, and manage everything without fighting through an interface that only half makes sense. This covers the admin you work in every day... the content you create for your own audience stays in whatever language you write it. It's a real welcome to one of the fastest-growing communities of experts anywhere.

Adding a team member shouldn't be an all-or-nothing choice when it comes to access. Before, you picked from four fixed roles, which usually meant handing over more access than you were comfortable with. Now you can set permissions user by user. Less compromise, less risk, more control over exactly who can do what.