Brittney Carmichael: Turning Self-Love into a Six-Figure Business
While every creator should find a tool that works for whatever stage of business they’re in, there’s something to be said about choosing one platform and growing alongside it throughout your creator journey. Brittney Carmichael is evidence of the latter.
A Kajabi user for 10 years, Brittney is an award-winning soul and business mentor, speaker, retreat host, author, and founder of Shine School and The Elevated Life. Her mission is to help women around the world reclaim their power and step into their authentic confidence. She’s also the owner of a luxury vegan hair salon OMGhairstyles, which is where her journey into self-love and empowerment began. Here’s a snapshot of her business success by the numbers:
- Earned over $600,000 in revenue across multiple online businesses
- Grew an email list to 25,000 subscribers organically
- Taught 5,000 women through the Shine School
“Before I found Kajabi, I was just a hairdresser with an idea,” says Brittney.
“[The platform] gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere.”
The Challenge: Sharing Her Self-Love Approach With the Masses
Brittney began her career working behind the chair of her luxury vegan hair salon, OMGhairstyles, which she’s built for the last 17 years. As a hairdresser, she worked intimately with women from all walks of life and gained insight into exactly how they think and feel about themselves.
“Trust me when I say it was not pretty,” she recalls. “I was making them look beautiful on the outside, but I found that on the inside, they just weren't falling in love with who they authentically were. They had walls up, masks on, and constantly criticized themselves.”
Brittney had a natural gift for empowering the women who sat in her chair and helping them reclaim their confidence. But it wasn’t until she experienced a health scare within her family that Brittney decided to make a change in her own life.
“When my mom, who was also a hairdresser, had a massive stroke in 2012, it sent me on an inward journey of self-discovery because I realized I was quickly following in the same footsteps as her,” she says. “Although I was following my passion for doing hair and being creative, I still wasn't happy.”
Brittney embarked on her journey of self-discovery to figure out who she was and what she wanted to pursue in life. After dedicating time to finding her purpose and inner joy, Brittney wanted to take the spiritual tools and rituals she learned and share them with the public.
