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Which platform is right for you?

Are you considering Kajabi over Mailchimp?

Compare features, pricing, and scalability to choose the best platform for your business.

See Full Comparison ↓

Quick Comparison Guide

Mailchimp is an email marketing tool. Kajabi combines email, products, checkout, and automation into a single growth platform.

Compare features

Mailchimp

Business model

All-in-one platform to build, market, and sell digital products

Email marketing and audience management platform

Email marketing

Built-in broadcasts, sequences, and behavior-based automations tied to products and revenue

Advanced email campaigns, segmentation, and automation

Sales funnel

Visual funnel builder with checkout, upsells, and automation

Landing pages and email journeys (no native sales funnel builder with checkout)

Website builder

Full website and blog builder with product integration

Basic website and landing page builder

Digital product hosting

Native courses, coaching, memberships, and digital downloads

No native product hosting (requires e-commerce or integrations)

Checkout & payments

Built-in checkout with upsells, order bumps, and payment plans

E-commerce integrations required for checkout

Marketing automation

Visual automation workflows tied to customer behavior and purchases

Email and customer journey automation

Community

Integrated community platform

No native community platform

Analytics & CRM

Revenue, customer lifecycle, and product analytics

Campaign analytics and audience insights

AI tools

Built-in AI assistant tools across content and marketing

AI-powered campaign suggestions and optimization tools

Best for

Experts building a scalable digital product business

Businesses focused primarily on email marketing campaigns

Why choose Kajabi?

Email connected to products

Kajabi’s email integrates directly with your offers and revenue.

Behavior-based automation

Trigger workflows from purchases, not just campaigns.

Built-in monetization

Sell digital products directly—without additional platforms.

Kajabi is more than a email marketing tool

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Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Built-in marketing engine

Build landing pages, email campaigns, funnels, and automations. All working together to drive consistent demand.

  • Visual sales funnel builder
  • Landing pages and opt-in forms
  • Advanced behavior-based automations
  • Campaign tracking tied to revenue
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Revenue optimization tools

Leverage upsells, subscriptions, bundles, and offer structures designed to increase lifetime value.

  • Upsells and order bumps
  • Subscription and payment plans
  • Offer bundling
  • Native checkout experience
Kajabi member portal with community feed, posts, challenges, and progress tracking

Multiple revenue models

With Kajabi, you can sell courses, coaching, memberships, communities, and digital products from one platform.

  • Online courses
  • Coaching programs
  • Memberships
  • Digital downloads
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Unified analytics and customer insights

See your marketing, sales, and customer behavior in one place so you can make smarter growth decisions.

  • Revenue and subscription tracking
  • Product performance insights
  • Customer lifecycle visibility
  • Centralized CRM data

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.