Not sure if Kajabi is the right fit?

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Which platform is right for you?

Are you considering Kajabi over Kartra?

Compare features, pricing, and scalability to choose the best platform for your business.

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Quick comparison guide

Kartra is built for marketing funnels and automation. Kajabi is built to run your entire expert business from one unified platform.

Compare features

Kartra

Email newsletter publishing

Built-in email broadcasts, sequences, and automation tied to products and offers

Email tools built for funnels, not for running a content or product business

Audience growth tools

Landing pages, lead magnets, funnels, and paid ads integrations

Lead capture tools focused on funnel entry, limited beyond that

Monetization options

Courses, coaching, memberships, digital products, subscriptions, upsells

Checkout and upsells available, but no native course or coaching infrastructure

Website builder

Full website and landing page builder

Funnel pages only, not a true website builder

Sales funnels

Visual funnel builder included

Funnel-first platform, but little else once the lead converts

Marketing automations

Advanced automation engine tied to behavior and purchases

Automations built around funnel logic, not product delivery or client experience

Product hosting

Native course, membership, coaching, and digital product hosting

Basic course hosting, not built for serious product businesses

Analytics & CRM

Built-in CRM and full funnel business analytics

Lead and funnel tracking only, no product or client analytics

Community builder

Integrated community platform

No native community platform

Best for

Experts building a scalable knowledge business

Marketers who need funnel software and don't need to deliver a product

Why choose Kajabi?

Kartra builds the funnel. Kajabi builds the business. Kajabi connects your products, marketing, automation, community, and payments so you can turn leads into long-term customers, not just convert them once.

A real product business, not just a funnel

Kartra gets you to the sale. Kajabi takes it from there. Native course, coaching, membership, and community hosting means your entire product business runs in one place.

Automation that follows the customer, not just the lead

Kartra's automations are built for lead nurturing. Kajabi's are built for the full customer lifecycle: onboarding, engagement, upsells, win-backs, and everything in between.

One system, no more marketing tech stacks

Kartra handles funnels. You still need everything else. Kajabi replaces your website builder, email platform, course host, community tool, and payment processor. One login. One system. Nothing duct-taped together.

Kajabi is more than a funnel builder

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Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Built-in marketing engine

Build landing pages, email campaigns, funnels, and automations. All working together to drive consistent demand.

  • Visual sales funnel builder
  • Landing pages and opt-in forms
  • Advanced behavior-based automations
  • Campaign tracking tied to revenue
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Revenue optimization tools

Leverage upsells, subscriptions, bundles, and offer structures designed to increase lifetime value.

  • Upsells and order bumps
  • Subscription and payment plans
  • Offer bundling
  • Native checkout experience
Kajabi member portal with community feed, posts, challenges, and progress tracking

Multiple revenue models

With Kajabi, you can sell courses, coaching, memberships, communities, and digital products from one platform.

  • Online courses
  • Coaching programs
  • Memberships
  • Digital downloads
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Unified analytics and customer insights

See your marketing, sales, and customer behavior in one place so you can make smarter growth decisions.

  • Revenue and subscription tracking
  • Product performance insights
  • Customer lifecycle visibility
  • Centralized CRM data

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.