Yes. All three formats, with no card necessary.

Thirteen chapters, about 180 pages, roughly a three-hour read. Every chapter ends with one thing to do in ten minutes too.

Do I need to read book one first?

No, it stands on its own. It just assumes you're already selling. A few clients and the first real money is all the running start you need.

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The Expert's Exit

For experts who are booked solid and can't see a way out that doesn't cost them more hours.

There are two ways to package what you know: one that includes your time, and one that doesn't. This book covers both and helps you pick.

Free in print, e-reader, or audio. Available now.

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"You take the trip without negotiating with your own calendar. You move to the town you've always wanted to live in. You say no to a client, not because you're difficult, but because you can."

That's the exit.

From the prologue — What You're Exiting

What's Inside

Thirteen chapters with ten minutes of work at each, so you finish the book with something built — all following the FIT Framework:

‍Find your people, Implement your model, Track what works.

Draw the map

Current state, desired state, and every step between. Most experts build the product first and reverse-engineer the customer afterward. Chapter 1 flips the order.

Find your people

Facebook pages reached 16% of their own followers in 2012. Two years later, 6.5%. Rented is how they find you. Owned is what you keep.

Implement your model

Course, community, coaching, consulting, certification. Five models, one chapter each, with honest tradeoffs so you pick the one your map calls for.

Track what works

Your audience tells you what sounds smart, then votes with their wallets for something else. Then it's a flywheel that informs who you look for and what you build next.

Meet the Authors

Kenny Rueter

Co-founder & Co-CEO, Kajabi

Co-founded Kajabi in 2010 so experts could sell what they know without duct-taping six tools together. He has watched more than $12B flow to creators on the platform since.

Jonathan 'JCron' Cronstedt

Co-CEO, Kajabi

Co-CEO of Kajabi and the voice on the audiobook. A decade of front-row seats to what separates the experts who scale from the experts who stay booked solid.

The Expert's Exit

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Meet the Authors

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