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Start a productivity business online

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Jun 15, 2018
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With 80% of the average workday spent on things with little value and only 20% of the average workday spent on important things, there is a huge demand for high productivity training. Which means that if you are you a high-performance coach or an expert in time-management, you have been presented with a unique opportunity to start a business teaching your expertise.

Unfortunately, most business owners looking to jump into productivity take a riskier route. They think they need to spend money to create physical products, get licensed as a professional, or even sign some expensive lease. Some succeed while most fail.

But there’s a better way to finding success, one that only requires what you already have: joining the Knowledge Commerce revolution.

And productivity/time-management has already proven to be a perfect fit for digital products and online courses.

While physical products (such as books on time-management) and leases require high startup costs, there’s little capital or risk required to start training online. The key to selling courses on productivity and time-management is to create a step-by-step program that leads your customers to their desired goals. For example, you could create a program on the 10 steps to achieving more done each day.

How to create your productivity product

The first step in creating your productivity product is identifying a common issue you could solve for your potential customer. For example, if your customer is struggling with reaching goals because they find themselves stretched too thin, your program could be “Master Planning: How To Get More Done In Less Time.” After that, you would plan out the steps needs to get from “pain” to “paradise.”

Digital products in productivity can come with different kinds of curricula and in different styles, if want to get your first product up quickly and build some momentum for your brand, consider a simple mini-course with videos, discussion, and even downloadable resources.

Digital products business model

The price for productivity and time-management courses can differ depending on the quality of content, length of course, and other offerings. For example, a typical course on time-management can cost anywhere between $47 to $197. Courses for high-performance customers can cost much more.

What should be avoided, though, is underpricing your product. Because online courses are engaging environments that foster discussion and also curates content, they have a very high perceived value. Your services are what is going to ultimately help your customers save more time in the day for what’s important and achieve goals they would not have been able to meet before. You can’t put a price on that. If you’re uncomfortable about charging a lot, though, you could always run a subscription model where users have to pay monthly payments to get continuous access to your product.

One way to further monetize your offerings is by upselling private coaching. That is, once someone buys your product, you could upsell private coaching sessions. Coaching services are the most valuable of training products because they provide very specific one-on-one help that people love. The best part is that you can turn on upsells inside Kajabi with just 1 click.

There are many Knowledge Commerce entrepreneurs who are making six-figure or more incomes off just 1-2 courses!

How to market your productivity products

Figuring out your ideal customer is essential to marketing and selling your product. And specificity sells. Think about your customer avatar: Are you selling a course to people who are unorganized? Business leaders who want to accomplish more? Maybe your target demographic are busy dads who want to get more done each day while raising a family. If you go specific, your marketing message will better resonate with your audience and you’ll be better able to sell your product. That’s because you can better speak to their pain points and persuade them that you have the exact solution to their needs.

How to find customers

After you narrow down who your ideal customer is, you’ll want to know where they spend their time online so you can put your brand in front of them.

For example, if you know that your ideal customer spends a lot of time on Facebook, you can start a group or Facebook page where you can raise brand awareness. Many productivity experts have grown their brand on Facebook ads because you can get very specific in your targeting and find your people.

If someone doesn’t buy your product after they visit your website, you can use Adwords pixel or Facebook pixel to retarget them back to your site. You can also build your email list on your site using Kajabi’s built-in email capture tools. This way you can further communication via email and build relationships on one of the highest-converting platforms.

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